Mastering Data Analytics for Hospitality Operational Excellence
Today, we are in an era where the hospitality industry creates customized offerings and seamless operations. Data analytics is the key to unlocking unique success. Imagine a scenario where a hotel expects your preferences before you even step foot through the doors or a restaurant improves its menu based on time-period feedback. This is the revolutionary or game-changing power of data. Data analytics in hospitality operations is the collection, analysis, and interpretation of data to modify various aspects of the hospitality industry, including guest experiences, operational efficiency, income management, and marketing strategies. The role of data analytics in hospitality operations has become more remarkable than ever before due to the increasing turn to data-driven decision-making. Hotels and hospitality businesses that address increased competition and changing customer demands while relying on traditional methods are no longer productive. Applying and mastering data analytics creates improvements in operational processes and resource allocation.
Southern Leyte State University emerges as a guiding light of innovation. Under the course of Data Analytics in Hospitality Industry, our Bachelor of Science in Hospitality Management (BSHM) students, undergo a training to ensures their effectiveness in managing hotel operations in the future. The College of Hospitality and Tourism Management spearheaded by Dean Jasmin S. Dayunan took the initiative to tie-up with the Smiles and Stars Hospitality Online Training Services (SSHOTS), a Filipino business operated that provider of hospitality system and offers training to Tourism and Hospitality students nationwide. The SSHOTS aims to equip the next generation of hospitality leaders with the core and functional competencies required by the industry. Aligned to this, they also provide Data Analytics training to our BSHTM students. The students under the class of Ms. Dinah Catamco have successfully achieved a 95% passing score during their Data Analytics workshop activities and case scenarios. Also, same batch of students earned their training and workshop certificates on the Hotel Property Management System (PMS) and Restaurant Point-of-Sale (POS) last semester under the subject of Ms. Agnes E. Montanez and Ms. La Arni Biez Pasus. They will now advance in developing their skills and knowledge about hospitality data analytics.
CHTM assures to embedded relevant trainings to their instruction to empower the students as future graduates to be industry ready, and applies data-driven in decision making, relevant, innovative to enhance guest experiences, optimize operations, and maximize revenue in the real-world hospitality industry. By harnessing the power of data, businesses can gain a competitive edge, adapt to changing market dynamics, and deliver exceptional value to their guests. Let’s join them on their journey as they dig into the world where data meets hospitality.
